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Estratégias comunicacionais e práticas de WebRP: o processo de legitimação na sociedade midiatizada
(Universidade Federal de Santa Maria, 2009-03-02)
This study aims to classify the different phases of practices of Public Relations in web (WebRP) throughout last fourteen years (1995-2009) that characterize the advent of the commercial Internet in Brazil. Here the ...
Estratégias comunicacionais de interfaces gráficas de webjornais: estudo do caso Zero Hora.com
(Universidade Federal de Santa Maria, 2008-03-05)
With the purpose of noticing the occurrence of communication strategies in graphical interfaces (GI) of webjornals of fourth generation, this dissertation initiates the research considering GI as a mediator space which ...