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O consumo de música regional como mediador da identidade
(Universidade Federal de Santa Maria, 2008-03-02)
This essay tries to understand how the Rio Grande do Sul identity is built concerning two kinds of regional music: rural music and tchê music .In the means of communication these styles are presented as rivals. They ...
As representações da identidade regional no discurso publicitário contemporâneo
(Universidade Federal de Santa Maria, 2009-03-05)
By considering the advertising as a mediatical representation of a cultural industry, this thesis reflects upon the recognition of regional identity proposed in the advertising appeal. This qualitative study explored a few ...