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Instituições financeiras na ambiência digital: estratégias de publicização direcionadas ao público jovem
(Universidade Federal de Santa Maria, 2014-12-16)
The media coverage has changed social relations and relations with the media. Thereafter, some communication processes also needed to reconstitute, including corporate communication. Thus, this dissertation presupposes ...
Política e participação: análise das estratégias comunicacionais utilizadas pela candidata Manuela D Ávila na campanha à prefeitura de Porto Alegre em 2012
(Universidade Federal de Santa Maria, 2014-02-27)
This dissertation starts from the notion that we live in a mediatized and networked society, factor that modifies social relations and the logics of various fields, including communication and politics. In this sense, the ...
Estratégias comunicacionais para a mobilização da responsabilidade social empresarial: a atuação do Instituto Ethos no pacto empresarial pela integridade e contra a corrupção
(Universidade Federal de Santa Maria, 2017-03-24)
The present research aims to analyze the communication strategies of the ETHOS Institute for the mobilization of corporate social responsibility. For this, we investigated the initiative titled Corporate Pact for Integrity ...
Estratégias comunicacionais de interfaces gráficas de webjornais: estudo do caso Zero Hora.com
(Universidade Federal de Santa Maria, 2008-03-05)
With the purpose of noticing the occurrence of communication strategies in graphical interfaces (GI) of webjornals of fourth generation, this dissertation initiates the research considering GI as a mediator space which ...