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Itens para a visualização no momento 121-127 of 127
O comunitário presente na TV Santa Maria: análise a partir das estratégias comunicacionais de produção televisiva
(Universidade Federal de Santa Maria, 2013-12-16)
This paper proposes to perform an analysis of communication strategies of a community TV, seeking to the community identification that is present on TV Santa Maria, as it is a community channel, but limited to the transmission ...
Mídia e representação social juvenil: recepção do Programa Malhação
(Universidade Federal de Santa Maria, 2011-12-01)
This study focuses on understanding popular class youngsters and their relationship with the
communication media television. We have investigated the social representation of youth and,
therefore, have a rich example in ...
As estratégias ativistas do Greenpeace para suscitar o debate sobre o meio ambiente na esfera pública
(Universidade Federal de Santa Maria, 2012-03-08)
Before, understood as a space for discussion and limited to people qualified to represent other individuals, today the public sphere has expanded and it allows more people to participate in the deliberative process of ...
A construção identitária da RBS TV na campanha autopromocional comemorativa de seus 50 anos.
(Universidade Federal de Santa Maria, 2014-01-16)
The present dissertation has the purpose of investigating how, as an affiliate, a broadcast station builds its own identity, distinguish its production from that one made by the network head and, finally, the manner how ...
O movimento promocional no telejornalismo: estratégias discursivas da RBS TV no Jornal do Almoço
(Universidade Federal de Santa Maria, 2012-03-16)
Although News broadcasting focuses on information, promotion also permeates its
construction in several levels, as a result of commercial logics that guide tv
newscast planning towards the creation of effects of meaning. ...
Cocriação de valor como estratégia de comunicação na sociedade em rede: estudo do programa Cocriando Natura
(Universidade Federal de Santa Maria, 2016-05-09)
This dissertation investigates an online co-creation network as a communication
strategy and it is delimited to analyze the co-creation of value between organizations and their
public as a communication strategy in the ...
Documentários de fronteira Brasil/Uruguai: marcas de identidades (in)comuns
(Universidade Federal de Santa Maria, 2014-12-08)
This study analyzes the construction of identity meaning in documentaries about border regions, especially the border between southern Brazil and Uruguay. Our research uses two documentaries produced in 2013, funded by ...