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Itens para a visualização no momento 11-19 of 19
A produção de efeitos de realidade em narrativas de filmes publicitários: análise de estratégias em segmentos de bebidas, no Brasil
(Universidade Federal de Santa Maria, 2008-02-18)
In times of mediatic way of life, mankind s experience is more and more mediate by technological devices of communication. In this view, audiovisual publicity is social contest s product, an enunciative device in which ...
A apropriação do global para fins locais: as representações da identidade gaúcha em comunidades virtuais do Orkut
(Universidade Federal de Santa Maria, 2009-02-19)
This study focuses on the social representations of gaucho s identity in virtual communities on Orkut. Definitions of virtual community, local culture, social
representations, identity and cyberculture are part of this ...
ZH em ZH: valores agenciados na discursivização da cultura organizacional em Cartas do Editor
(Universidade Federal de Santa Maria, 2009-03-23)
Estratégias midiáticas em sites de organizações privadas: a busca pela visibilidade da responsabilidade social organizacional
(Universidade Federal de Santa Maria, 2009-03-04)
Over history, the technological development, observed mainly from the nineties onwards, has made possible for private organisations to expose a variety of organizational information through media spaces such as television, ...
Jornalismo colaborativo em redes digitais: estratégia comunicacional no ciberespaço. O caso de Zero Hora.com
(Universidade Federal de Santa Maria, 2009-03-03)
This study was based in the idea that digital participative systems lead to changes in the institutionalized territory of journalism. The search for evidences of this process begins in the first chapter, with the analysis ...
O consumo de música regional como mediador da identidade
(Universidade Federal de Santa Maria, 2008-03-02)
This essay tries to understand how the Rio Grande do Sul identity is built concerning two kinds of regional music: rural music and tchê music .In the means of communication these styles are presented as rivals. They ...
As representações da identidade regional no discurso publicitário contemporâneo
(Universidade Federal de Santa Maria, 2009-03-05)
By considering the advertising as a mediatical representation of a cultural industry, this thesis reflects upon the recognition of regional identity proposed in the advertising appeal. This qualitative study explored a few ...
Representações do feminino na campanha eleitoral de 2006: Yeda Crusius em fotografias jornalísticas de Zero Hora
(Universidade Federal de Santa Maria, 2009-03-03)
The field of the journalism, through his regramentos, builds representations of the actors what it composes too many fields through his journalistic devices, like the photography. Historical and culturally, the field of ...
Estratégias comunicacionais de interfaces gráficas de webjornais: estudo do caso Zero Hora.com
(Universidade Federal de Santa Maria, 2008-03-05)
With the purpose of noticing the occurrence of communication strategies in graphical interfaces (GI) of webjornals of fourth generation, this dissertation initiates the research considering GI as a mediator space which ...