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O grotesco midiático: estratégias de imagem nas charges de imprensa.
(Universidade Federal de Santa Maria, 2009-02-27)
This dissertation analysis has as theme the grotesque media. In such way, the general objective seeks to understand the grotesque through the humor cartoons in the
printed media journalism. The justification for such ...
O uso da internet na comunicação institucional
(Universidade Federal de Santa Maria, 2006-12-20)
The present article approaches the use of communicational strategies and their importance as well, in order to maximize interaction between the institution and its publics. The communicational processes supported by digital ...
Comunicação institucional e internet: novos espaços na relação sujeito-instituição
(Universidade Federal de Santa Maria, 2006-12-20)
Este artículo tiene como objetivo comprender las relaciones que se establecen entre públicos y organizaciones delante de los nuevos espacios de interacción/comunicación proporcionados por la Internet. Presuponiendo que ...
A comunicação e a cultura organizacional no processo de construção da responsabilidade social
(Universidade Federal de Santa Maria, 2007-01-19)
This study has as a purpose to understand, through a bibliographyc research, the comunication
importance as a broadcaster of cultural changings among the audiences from the organizations that
adopted the social responsibility ...
Estratégias comunicacionais e práticas de WebRP: o processo de legitimação na sociedade midiatizada
(Universidade Federal de Santa Maria, 2009-03-02)
This study aims to classify the different phases of practices of Public Relations in web (WebRP) throughout last fourteen years (1995-2009) that characterize the advent of the commercial Internet in Brazil. Here the ...
Estratégias e lógicas envolvidas na construção da visibilidade institucional em diferentes espaços de interação na internet
(Universidade Federal de Santa Maria, 2008-03-03)
The research has as main purpose to comprehend the logic involved in the institutional visibility construction process in the internet, from two distinct interaction spaces: an institutional portal and an Orkut community. ...
A recepção de rádio e televisão por jovens do movimento dos atingidos por barragens: as representações da classe popular
(Universidade Federal de Santa Maria, 2008-03-05)
This work aims to present theoretic-conceptual elements and empirical evidences in order to
better comprehend the radio and television reception processes by young farmers through the
following mediation categories: daily ...
"Quilombo contemporâneo": o fluxo televisivo mediado pela identidade étnica e movimento social
(Universidade Federal de Santa Maria, 2008-03-04)
This work is composed by a case study and has as main principles cultural studies and the Latin-American line of reception. The research involves participants of the Black Social Movement of Santa Maria city, located in ...
As representações no circuito das notícias: o movimento dos trabalhadores rurais sem-terra no jornal Zero Hora
(Universidade Federal de Santa Maria, 2009-03-03)
This work is about the Cultural Studies and its configuration, the Culture Circuit and its approach with the News Circuit , in a full and integrating attempt of approach which revindicates a global view about the ...
Representações no jornalismo popular: a cidadania no discurso do Extra (RJ)
(Universidade Federal de Santa Maria, 2008-03-03)
The end of 1990 s is marked by successive appearing of new models of popular newspapers in Brazil. Directed to C social class, which widespread their potential of consume in accordance with economical changes occurred in ...