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Negócios na base da pirâmide: uma análise de empresas multinacionais brasileiras
(Universidade Federal de Santa Maria, 2017-10-06)
The business opportunities at the base of the pyramid (BOP) market proposed by Prahalad (2005; 2010) who called the multinational companies to play a role in providing products and services to BOP people instigated the ...
Relação entre a reação emocional à propaganda em mídias sociais e a avaliação da marca
(Universidade Federal de Santa Maria, 2013-11-11)
The internet has changed the way that consumers interact with each other and with companies. Social media appear as a new communication channel for business and enabling closer interaction between enterprises and consumers. ...