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Redes de cooperação do estado do Rio Grande do Sul: um estudo dos motivos de participação das empresas em redes
(Universidade Federal de Santa Maria, 2007-06-20)
At the present scenario, one of the solutions found by micro, small and even medium-sized enterprises to retake their growth, development and competitiveness has been the nets. This alternative may result in more development ...
Indicadores de desempenho e competitividade de empresas associadas em rede: um estudo de multicasos de uma rede de agências de viagens e turismo do estado do Rio Grande do Sul
(Universidade Federal de Santa Maria, 2007-03-01)
This study shows the theme performance and competitiveness of 16 enterprises that are part of a net of travel and tourism agencies in the State of Rio Grande do Sul.
Indicators have been developed to evaluate the period ...
Marketing de relacionamento aplicado a redes de cooperação: os casos Mania Sul e Construmais
(Universidade Federal de Santa Maria, 2007-04-30)
In the present study, relationship marketing actions have been approached from the symbiosis of the models described by Vavra (1993) and Souza (1997) in two groups of small retail sale companies together in a cooperation ...