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Estratégias de marketing em cooperativas - o caso da CESMA
(Universidade Federal de Santa Maria, 2006-04-03)
Most part of non-profit organizations, like co-operative associations, are not making use of the management science for a better development of their strategies. From a case study, this dissertation presents an analysis ...
O processo de estratégia em empresas agropecuárias: uma apreciação crítica
(Universidade Federal de Santa Maria, 2006-02-14)
This work presents a Methodology to the Formulation and Implementation of the Strategy Process in Farm Companies, and a critical appreciation of this process in the farm company. By means of this proposition we attempt to ...