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Tendência empreendedora: perfil dos alunos do curso de Arquivologia da Universidade Federal de Santa Maria
(Universidade Federal de Santa Maria, 2010-07-10)
The entrepreneurial tendency of the students from the Archivology Course at
Universidade Federal de Santa Maria was object of a study through a research
carried out aiming to trace the entrepreneurial profile of these ...
Necessidades de informação e acesso dos usuários de arquivos nas universidades federais do RS
(Universidade Federal de Santa Maria, 2010-12-17)
This work is a research carried out at Federal Institutions of Higher Education in the
State of Rio Grande do Sul, its general aim was to research how Federal Universities
in the State of Rio Grande do Sul, deal with ...
Publicidade autorreferencial do diário gaúcho: encenações do produto midiático e do leitor
(Universidade Federal de Santa Maria, 2010-03-04)
In this work the focus given to the printed newspaper goes beyond the function institutionalized in the social construction of reports and is focused on the notion product media to be "sold" the advertising market. The ...
A estratégia publicitária influenciada pelas lógicas de consumo
(Universidade Federal de Santa Maria, 2010-03-05)
The Advertising role on the consumption society promotion has been seen as central and decisive. On the other hand is necessary to question the human consumption behavior that reflect their social, cultural and place ...
Criação de banco de dados para o registro de recuperação de fotografias do Setor de Comunicação e Marketing do Instituto Medodista Centenário
(Universidade Federal de Santa Maria, 2010-01-13)
This paper deals with the creation of a digital repository for the registration,
cataloging, storing and organizing of photos of the communications industry and
marketing Methodist Centenary Institute. With the literature ...
Mídia e identidade: os catadores de materiais recicláveis nos jornais de Santa Maria
(Universidade Federal de Santa Maria, 2010-03-30)
This dissertation treats of the study of the media printed of the municipal district of Santa Maria, interior of Rio Grande do Sul, and the construction of the identity of the pickers of materials you recycled the local ...
A gestão da liquidez e o seu reflexo na rentabilidade das empresas pertencentes à Bovespa entre os anos de 1999 e 2008
(Universidade Federal de Santa Maria, 2010-12-17)
One of the most problems faced by the financial manager is to maintain a balance between resources and applications of short and long term. Working Capital Management appears as a tool to improve the profitability of the ...
Da Remington à redação integrada: a incorporação de tecnologias na prática jornalística e a transformação da visualização da notícia no jornal Zero Hora
(Universidade Federal de Santa Maria, 2010-03-05)
Considering that technologies used in productives routines contribute to final outcome of journalistic product, this study proposes to identify changes that happened in news visual of newspaper along twenty years, taking ...
Os sistemas de workflow em arquivística: a identificação dos modelos e a análise das ferramentas
(Universidade Federal de Santa Maria, 2010-01-05)
The present works present Workflow technology from perspective of archival, indicating the workflow systems, as well as identification of models and analysis tools. Based on the criteria from study was to identify possible ...
A concorrência por lugares entre as mídias jornalísticas impressas: estudo das estratégias de produção de sentidos no discurso autorreferencial
(Universidade Federal de Santa Maria, 2010-03-01)
This work is part of the current scenario of media coverage in the range of access to new information
technologies and communication as well as the many media devices, affects different social systems and even the media ...