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Embalagem como solução de design para uma gelateria de Santa Maria
(Universidade Federal de Santa Maria, 2019-12)
Premium ice cream is made on the freshest way possible, without colorings, preservatives, flavorings and little as much processed products. Was object of this project an premium ice-cream shop from Santa Maria, Rio Grande ...
Leituras semióticas em audiodescrição: uma experiência dos vídeos institucionais das empresas avon e natura
(Universidade Federal de Santa Maria, 2021)
This work has as its theme the semiotic readings of two audiovisual products, the
“ Dona da sua beleza Versão Acessível ”, by the company Avon and the “Mamãe e
Bebê com audiodescrição”, by the company Natura. Comparing ...
Guia eventos: orientações para eventos institucionais na UFSM
(Universidade Federal de Santa Maria, 2019-12-04)
The elaboration of this experimental project seeks to help the academic community of the Federal University of Santa Maria that propose to organize institutional events. Its main functionality is to serve as a repository ...
A publicidade no contexto da marca Only Designs: um guia de recomendações para branded content no Instagram
(Universidade Federal de Santa Maria, 2019-12)
This paper, developed as an experimental project, aims to debate and ponder over the structural components of branded content as an advertising strategy for e-commerce in social medias and to understand how Branded Content ...
Ferramenta à apresentação publicitária
(Universidade Federal de Santa Maria, 2019-12-05)
To assist students and professionals in the creation of advertising presentation as narrative, this work brings an accumulation and intertwining of popular methodologies and theories, to propose another method of thinking ...
Plano estratégico de endomarketing para a empresa Dix - diagnóstico por imagem em Santa Maria
(Universidade Federal de Santa Maria, 2021)
This experimental project presents a study and strategic planning on endomarketing in healthcare companies, and endomarketing strategies that can contribute to the daily life of DIX - Diagnostic Imaging. The research starts ...
Formas de combater práticas de dumping social e ambiental: um olhar sob a luz da sustentabilidade nas suas diversas faces
(Universidade Federal de Santa Maria, 2014-12-04)
Sustainability and the sustainable development are subjects often approached nowadays due to social problems, the constant climate changes, pollution, and the constant environmental degradation that challenges the survival ...
Os instrumentos que viabilizam o direito social à moradia e o cumprimento da função social da cidade
(Universidade Federal de Santa Maria, 2015-12-03)
Approximately from the 60s, Brazil underwent a strong appreciation of the city in relation to the field. It can be observed that from that time there was a growing rural exodus, but it is only around 70 the number of people ...
A tutela dos conhecimentos dos povos tradicionais associados à biodiversidade e a criação de um regime sui generis
(Universidade Federal de Santa Maria, 2014-12-01)
The current legislative structure that protects the intellectual property concerning the knowledge of the traditional folks doesn’t adjust to the need of protection of these knowledge, which possesses a collective nature. ...
Influenciadores digitais como estratégia de comunicação em relações públicas: o caso da TBMAKE no Instagram
(Universidade Federal de Santa Maria, 2021)
This work addresses the theme of digital influencers as a communication strategy in public relations, and seeks to answer the following problem: how can digital influencers be used by brands as a communication strategy in ...