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Itens para a visualização no momento 11-20 of 24
Negócios na base da pirâmide: uma análise de empresas multinacionais brasileiras
(Universidade Federal de Santa Maria, 2017-10-06)
The business opportunities at the base of the pyramid (BOP) market proposed by Prahalad (2005; 2010) who called the multinational companies to play a role in providing products and services to BOP people instigated the ...
No ritmo do Passinho: deslocamentos midiáticos e estetização cotidiana do grupo Dream Team do Passinho
(Universidade Federal de Santa Maria, 2017-09-27)
The present study aims to understand the media movements and the negotiations carried out by the Dream Team group of Passinho - main representation of the cultural identity movement Passinho - to maintain the visibility ...
A visibilidade da UFSM no facebook: (inter)relações entre universidade, jornais e usuários-mídia.
(Universidade Federal de Santa Maria, 2017-03-21)
The research studies visibility on digital social media, especially the Federal University of Santa Maria (UFSM) visibility on the Facebook social network website. We highlight the context of mediatization (HJARVARD, 2014; ...
Os dispositivos de vigilância em sites de redes sociais digitais como estratégia de comunicação organizacional: análise da ambiência da Universidade de Santa Cruz do Sul no site de rede social facebook
(Universidade Federal de Santa Maria, 2017-03-23)
The proposal of this research is to comprehend how the University of Santa Cruz do Sul uses the surveillance devices of the mediated interactions through the digital social network website Facebook as surveillance exercise ...
#Participe: a interatividade do fazer televisual
(Universidade Federal de Santa Maria, 2017-03-10)
We live in the era of media convergence and, in this moment, television, cellphone and computers break barriers and are used simultaneously in the same tv production. Taking as the start point the role of TV in face of ...
Juventude e mídia: as mediações família e escola na relação do jovem com o consumo de notícias
(Universidade Federal de Santa Maria, 2017-06-30)
Não foi possível inserir o abstract.
Enfrentamentos na produção: os profissionais da criação, o campo e a construção do masculino na publicidade
(Universidade Federal de Santa Maria, 2017-10-11)
The present research is a study of advertising production from the perspective of the creative, for this we investigate how the field is constituted, mobilized and institutionalized and in what way it affects, in the last ...
Inovação social e sustentabilidade em arranjos produtivos locais de agroindústria familiar
(Universidade Federal de Santa Maria, 2017-01-06)
Social challenges drive the search for solutions. Taking it into consideration, innovation is as
an alternative to face society demands. Technological innovation, which is easier to identify,
has allowed people new ...
Cartografia do documentário no Sul do Brasil: identidades e transversalidades no processo de produção e circulação
(Universidade Federal de Santa Maria, 2017-03-10)
The following research conducts an identity cartography of the process of production and circulation of documentaries in southern Brazil. The snip took into consideration documentaries enrolled in exhibitions and film ...
Open innovation em empresas de pequeno porte: um estudo em organizações do setor de TIC
(Universidade Federal de Santa Maria, 2017-03-10)
The perspectives of Brazil, in terms of Research and Development are not optimistic, since the investments are still low. Such picture of innovation scarcity is even more noticeable in companies of small- sized. Among the ...