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Risco do desvio da perda: uma alternativa à mensuração do risco
(Universidade Federal de Santa Maria, 2015-07-17)
We present the Shortfall Deviation Risk (SDR), a risk measure that represents the expected
loss of results that occur with certain probability penalized by the dispersion of results worse
than such expectation. The SDR ...
Estratégias comunicacionais no contexto de crise: os contratos de comunicação da Petrobras, O Globo e Planalto em mídias digitais
(Universidade Federal de Santa Maria, 2016-09-12)
In a crisis context, in which the facts visibility increases, communication has an even more important function, in the sense of contribution to the reputation of organizations. In the presence of this conjuncture, this ...
Modelo de práticas organizacionais adotadas por pequenas e médias empresas inovadoras do Brasil
(Universidade Federal de Santa Maria, 2018-09-19)
Small and Medium Enterprises (SMEs) constitute an important group of organizations in all
societies and their capacity for innovation varies significantly, depending on factors such as
location, size, financial capacity ...
O lugar do ouvinte nas narrativas radiofônicas: concessão de voz e critérios de acionamento dos ouvintes-enunciadores
(Universidade Federal de Santa Maria, 2018-01-04)
The central theme developed in this thesis is the listener's participation in radio journalistic
narratives. The main objective of the investigation was to identify, through the analysis of a
media product, the criteria ...
A internet dos leigos: catolicismo midiático e práticas de consumo como experiência vivida
(Universidade Federal de Santa Maria, 2018-04-13)
The research presents, as a theme, the action of the Catholic layman on the internet in the context of the mediatization of religion. The problematization constructs itself in the consideration of the insertion of the ...
“Para encher os olhos”: identidades e representações culturais das rainhas e princesas do clube Treze de Maio de Santa Maria no jornal A Razão (1960-1980)
(Universidade Federal de Santa Maria, 2017-01-16)
The present thesis bridges questions regarding type, race and class, with the objective of carrying out a cultural analysis, at the centre of which are the queens and princesses of the beauty contests carried out by the ...
Um olhar sobre (nos)otros: o documentário brasileiro na representação das identidades culturais em territórios fronteiriços
(Universidade Federal de Santa Maria, 2018-03-26)
This thesis is the result of an investigation of how short and medium-length Brazilian documentary filmmaking represents cultural identities in Brazilian continental border areas and how these representations evoke knowledge ...
Estratégias discursivas no Programa Profissão Repórter: os sentidos de cidadania aquém e além do discurso
(Universidade Federal de Santa Maria, 2018-04-13)
Based on the assumption that the media are a field aimed at producing forms of making individuals’ citizenship into discourse, we perceive that the notions of citizenship are generally associated to the electoral period, ...
Empreender como uma forma de ser, saber e fazer: o desenvolvimento da mentalidade e do comportamento empreendedores por meio da educação empreendedora
(Universidade Federal de Santa Maria, 2018-04-27)
The interest in the entrepreneurial education has grown significantly over the last years, stimulating new studies and
new understandings of what it is to be an entrepreneur and the role education plays in its development. ...
Cultura de devoção: um estudo sobre os processos de legitimação e de manutenção e os motivos da devoção a uma organização
(Universidade Federal de Santa Maria, 2018-06-29)
The present study aims to understand how the legitimization and maintenance processes of the devotion culture occur and their interlacing with the reasons why the workers become devotees to an organization. In this sense, ...