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Os dispositivos de vigilância em sites de redes sociais digitais como estratégia de comunicação organizacional: análise da ambiência da Universidade de Santa Cruz do Sul no site de rede social facebook
(Universidade Federal de Santa Maria, 2017-03-23)
The proposal of this research is to comprehend how the University of Santa Cruz do Sul uses the surveillance devices of the mediated interactions through the digital social network website Facebook as surveillance exercise ...
As estratégias discursivas e mercadológicas da Folha de S. Paulo na captação do público leitor
(Universidade Federal de Santa Maria, 2016-12-21)
Media coverage brings up a new attitude from readers concerning journalistic production. The newspaper is conditioned to proposing new communication contracts with ways to prospect readers in order to keep in touch with ...
Narrativa jornalística e memória institucional: a Universidade de Santa Maria no jornal A Razão
(Universidade Federal de Santa Maria, 2018-06-22)
The proposal of this research has as its theme the relation of the journalistic narrative and the
institutional memory delimited empirically to the study of the journalistic narratives on the
University of Santa Maria ...
Portais institucionais na web: análise de anúncios publicitários no ecossistema midiático
(Universidade Federal de Santa Maria, 2016-11-25)
This thesis is part of the Media and Communicative Strategies research line of the UFSM Graduate Program in Communication. The research problem can be summarized by the following question: how the media ecology observed ...
Governança e desempenho em cooperativas de crédito
(Universidade Federal de Santa Maria, 2019-08-06)
Corporate governanceis characterized as an innovativesubject forthestrategic management of organizations, and has demanded the attention of several researchers. However, few studies arededicated to unravelingthe intricacies ...
Validação da escala de intenção de vingança online do consumidor para serviços
(Universidade Federal de Santa Maria, 2019-05-21)
This study aimed to perform cross-cultural adaptation and validation of the consumer online revenge intention scale for services by Obeidat et al. (2017) in the Brazilian context. To perform the translation and adaptation ...
#Participe: a interatividade do fazer televisual
(Universidade Federal de Santa Maria, 2017-03-10)
We live in the era of media convergence and, in this moment, television, cellphone and computers break barriers and are used simultaneously in the same tv production. Taking as the start point the role of TV in face of ...
Configuração da autopromocionalidade televisual: estratégias de lançamento de um produto midiático em diferentes plataformas
(Universidade Federal de Santa Maria, 2015-12-14)
The present study derives from the perspective of expansion of publicity actions beyond spaces previously defined to its insertion, such as commercial breaks in television. In this context, the study approaches promotionality ...
Biopsicossocial, organizacional e espiritual: proposição de um modelo de análise dos antecedentes contextuais de engajamento do trabalho
(Universidade Federal de Santa Maria, 2018-10-22)
The analysis of Biopsychosocial and Organizational Approach of the Quality of Work Life (QWL) and of the Psychosocial Risk Factors at Work is comprehensive, multidimensional and is in accelerated conceptual construction ...
Desempenho do ecossistema de inovação do setor de energia solar fotovoltaica
(Universidade Federal de Santa Maria, 2019-12-16)
Increasing complexity in the business environment, increasing competition and consumer demands, and the rapid development of technologies are changing the conditions in which companies operate and require improved management ...