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Marketing de experiência em eventos: uma perspectiva da ação dos profissionais de relações públicas atuantes no Mercado.
(Universidade Federal de Santa Maria, 2022-08-08)
This research addresses the perception of Public Relations professionals
regarding the theme of Marketing Experiences in Events. For its development, a
qualitative approach by exploratory study was proposed. It is relevant ...
Ética e tecnologia em RP: uma análise das produções acadêmicas
(Universidade Federal de Santa Maria, 2023-12-05)
This work's theme is to investigate, debate and analyze academic productions,
course offerings and bibliographies in Public Relations, regarding ethics and
technoculture, understanding that there is a lag in the material ...