Branding: orientações para auxiliar estudantes de desenho industrial

Abstract

Joining the need at the importance of branding, the present work aims to study what are brands, whats the importance for business, how to develop them, the inclusion of branding in the process of developing graphic brands and systematize it in a guide. For the objective, this project is based on the methodology systematized by Brod Junior and Romano (2013), which is divided into four project stages: informational project, that involves gathering the information necessary for the orientation of the project with literary revision; conceptual design stage, where alternatives are generated to solve the problem in question; preliminary design stage, where the evaluation and definition of the best alternative occurs, as well as the product conception; the detailed design stage, which includes final presentation of the work together with the model produced. As a result, a guide was created with pertinent information for creation of graphic brands along with branding tips for Industrial Design students, thus facilitating the access to the topic, given the importance of discussing it during graduation. Based on this proposal, researches and analyzes were realized defining the support, format and all proposed requirements for the final product. Finally, the product model was produced by means of printing in express graphic and also available in digital file.