Promoção de produto audiovisual do tipo curta-metragem e seus desdobramentos metodológicos

Abstract

This work is the result of several studies on the promotion of visual communication product, audiovisual short film. The main purpose was to understand the role of the life cycle of industrial products in product planning and its application in marketing strategies for its dissemination. In chapter I, the Monograph is based, presenting a bibliographical review of the structural subjects of the work, that is, the Industrial Design and the Marketing factor; the product life cycle and industrial product planning. Chapter II focuses on the audiovi- sual products market and the most frequent promotional strategies to boost audiovisual productions. Chapter III presents the analysis of audiovisual products and their promotion strategies, their life cycles and a detailed study of the short film O que a água me deu, held at the Audiovisual Laboratory of the Industrial Design Course / UFSM and which had the participation of the author of this Monograph in its Production. This chapter is characterized by starting the design work from Industrial Product Planning, with emphasis on Projection / Design, and their respective Phases, Procedures and Techniques [Identification and Preparation]. Finally, in the Contribution chapter, the final stages of the Creative Process are presented, detailing an entire methodological work proposal aimed at Promoting a short film that can be used, finally, as a audiovisual product stimulation strategy.