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O discurso publicitário como ferramenta de transformação social: a elaboração de uma peça publicitária para a adoção de animais
(2017-12-15)
This experimental project aims to comprehend the advertiser discourse and, from it to create an ad of social value and transformation potential. For this, our research problem was: can the publicity operate – considering ...
Pensamento e concepção visual na direção de arte
(2017-12-11)
Art direction is the stage of the publicity process in which one builds the advertisement in its imagery form (visual). Motivated by the lack of perspective directed to the visual thinking, this study researches, discuss ...
“Elas também bebem”: o consumo de cerveja por mulheres de Santa Maria
(Universidade Federal de Santa Maria, 2017-12-11)
In the past years, there has been a strengthened trend related to the consumption of beer by women. According to several researches, women have been drinking more beer – online platform MindMiners, for instance, states ...
Identidade e representações nerd: análise do personagem Peter Parker no filme Homem-Aranha
(Universidade Federal de Santa Maria, 2017-12-11)
The present work deals with the questions of the representations of the nerd identity in the film Spider-Man, released in 2002. We have as main objective of the research to analyze the characteristics about the nerd present ...
Aspectos gerais da opinião dos consumidores em relação a produções publicitárias audiovisuais profissionais que entre em si se diferenciam no conjunto estético narrativo e sua (des) padronização
(2017-12-14)
This paper seeks to discuss advertising aesthetics in audiovisual productions broadcast on the Internet, through the perception of the authors and critical discourse analysis of the researched personas. The authors aim to ...
Construção de valor de marca: uma análise a partir das estratégias da Labellamafia
(2017-11-24)
This work consists in an analysis of the value construction of the Labellamafia brand in its trajectory in the fitness scenario. During the development of this study, I attempted to answer how the brand in question built ...
Os youtubers mirins e a indústria cultural: um olhar sobre um novo apelo ao consumismo infantil
(2017-12-15)
This paper presents a study on the practices of cultural industry and its links with postmodern society, characterized mainly by living in a consumer culture. Through this, it is sought to investigate how the new media ...
Um produto audiovisual para a sensibilização sobre a depressão e suas manifestações
(2017-12-11)
In this study, it is presented the process of development of and audiovisual product by an experimental method. From studies about depression, contemporary dance, music and audiovisual, this paper aims to unite these parts ...
Devida proporção: uma análise da sequência de Fibonacci aplicada na publicidade
(Universidade Federal de Santa Maria, 2017-12-14)
Breves reflexões sobre as práticas de consumo de telefones celulares: sociabilidades e distinção no ambiente universitário
(Universidade Federal de Santa Maria, 2017-12-15)
This work presents an analysis of the consumption practices of high-value cell phones of people in graduation. Work in which I try to understand the issues of distinction, sociability and belonging in the daily life of ...