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Baco Exu do Blues nos holofotes: uma pesquisa exploratória a partir dos conceitos de legitimação e economia criativa
(Universidade Federal de Santa Maria, 2019)
This study aims at discussing brazilian rap legitimacy and understanding how spaces can be
recovered through art, from the analysis of Bluesman (2018) by Baco Exy do Blues. The
main theories that substantiate the analysis ...
Estratégias de visibilidade para o ambiente digital: análise dos conteúdos audiovisuais da empresa Rafael Ferreira
(Universidade Federal de Santa Maria, 2019-12-03)
Digital public relations often appropriate the characteristics of the media, seeking to promote,
through their narratives, visibility. The intense and strategic use of content propagation aims to transform users into ...
Quero Chef: plataforma de conexões gastronômicas
(Universidade Federal de Santa Maria, 2019)
It is proposed to enable an experimental project I Want Chef, creating a business model through the concepts of tools by Alex Osterwalder and Yves Pigneur (2010) with Business Model Canvas (BMC) and Larry Keeley (2015) ...
Públicos em relações públicas: desenvolvimento de uma ferramenta para caracterização de grupos de interesse
(Universidade Federal de Santa Maria, 2019-12-02)
The theme of this monograph is the study of publics in Public Relations, with delimitation in the development of a tool for publics characterization. As a problem, we bring this gap to de area. The general objective is to ...
Estratégias de comunicação digital mapeadas no mercado imobiliário santa-mariense
(Universidade Federal de Santa Maria, 2019-12-02)
Projeto experimental de planejamento de logo sonoro para a UFSM
(Universidade Federal de Santa Maria, 2019-12-03)
Highlighting a brand today is not a simple task for the Public Relations. Make sure that a brand shows reliance, credibility and loyalty to its audience is a
complicated mission in a society where brands are constantly ...
Projeto Lazos América Latina: planejamento e multidisciplinaridade em relações públicas
(Universidade Federal de Santa Maria, 2019)
This experimental project aims to plan and organize the actions that involve the Lazos Latin America project, reflect on the public relations professional's role in public policies and measure the actions implemented in ...
Campanha institucional no contexto midiatizado: a representação da UFSM na campanha #SouUFSM
(Universidade Federal de Santa Maria, 2019)
The present work has as theme the institutional communication. The general objective is promote discussion about the institutional communication in the mediatization context, through the institutional campaign “#SouUFSM” ...
Comunicação pública e divulgação científica nas universidades: uma análise do processo de conexão em rede da UFSM
(Universidade Federal de Santa Maria, 2019)
The general objective of this study is to analyze the networking process of the Federal University of
Santa Maria, based on the concepts of Public Communication and Scientific Dissemination in order to present the ...
Planejamento de comunicação e universidade: comunicação integrada nas pró-reitorias da UFSM
(Universidade Federal de Santa Maria, 2019-12-03)
This experimental project aims to assist in the process of implementing the UFSM Communication Policy, through Strategic Planning, thus establishing an integration of communication in the Pro-Rectories. Through this work ...