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Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...
Comunicação pública e organizacional: as estratégias comunicacionais da prefeitura de Curitiba no Facebook
(Universidade Federal de Santa Maria, 2015-12-14)
This study aims to analyze the communication strategies developed by the City of Curitiba on Facebook considering the public institutions communication assumptions. Therefore, we use as a theoretical framework to encompass ...
Método de configuração de imagem: outros olhares
(Universidade Federal de Santa Maria, 2015-12-16)
This study aims to explore image audit methods in organizational scope, with the main support of the Image Configuration Method (DE TONI, 2009). The end of this present study aims to introduce a matrix of image hearing ...
Estratégias de comunicação digital: estudos de caso da Monama Orgânicos e Gabriela Pugliesi no Instagram
(Universidade Federal de Santa Maria, 2014-12-10)
The ambience of the internet enables, by mobile devices, new forms of relationships between individuals, organizations and their publics. This new context requires the use of digital communication strategies as a competitive ...
Campanha “Aécio Neves Presidente”: estratégias comunicacionais utilizadas na fanpage do candidato
(Universidade Federal de Santa Maria, 2014)
This work seeks to analyze the communication strategies used by Aécio Neves on his official Facebook page during his election campaign in 2014. For this, it was used the analysis of the content which included thirty-two ...
Para além de um hobby: estratégias comunicacionais de uma editora de blog de moda em mídias digitais
(Universidade Federal de Santa Maria, 2014-12)
By reason of sharing content facilitated by new technologies, it becomes increasingly attractive to those who write in online platforms, it becomes increasingly attractive the professionalization of the productions performed ...
A legitimação da UFSM diante da pandemia da Covid-19: análise da comunicação institucional da universidade a partir do portal www.ufsm.br/coronavirus
(Universidade Federal de Santa Maria, 2021-02-11)
This work has as its theme the legitimation of institutions through communication. Its thematic is
delimited by university communication in a mediatized and political scenario, enhanced by the
Covid-19 pandemic, which ...