Práticas de leitura de uma narrativa em diferentes suportes: um estudo de caso do blog e do livro Depois dos Quinze

Abstract

This research aimed to understand the content, the edition and the readers' reading practices of the blog and the printed book Depois dos Quinze, by Bruna Vieira. The author's texts approach characteristic themes of adolescence: existential questions, relationships and changes, such as independence from family and the mineira author/character's everyday life while adapting to the paulistana metropolis, where she went to go forward with her plans and dreams. The narratives, either on the blog of 130 million clicks or in the book of 200.000 copies sold, expatiate on the day-to-day uncertainties. In order to create the mosaic of empirical investigation, the reading habits of the respondents and interviews with the author and with the editors from the Grupo Autêntica were gathered, in order to understand the circuit: author, editor, reader, as referred to in Robert Darnton (2010). The theoretical approach gave basis to the analysis developed, since it concludes that readers have similar ways to read the Bruna Vieira's narratives, either on the blog or in the book. They stated that, even though the content is available online for free, they rather buy and read the printed book because they can find all the texts clustered on it. Therefore, it was found that the materiality of textual carrier and the edition of the book are important to differentiate reading processes, since the reader, who has the printed book, builds an affective relationship with it.