Uso das redes sociais como ferramenta de trabalho: a utilização do twitter como meio de comunicação por uma unidade militar

Abstract

The accelerated use of social networks is not new among the relationships between consumers and businesses in the private sector . However, this use of technology suffers some restrictions on certain public bodies . Thus, this study aims to analyze the use of social networks as a tool and dissemination of activities developed by a Brazilian Army Military Unit in particular the use of Twitter within public institutions for the sake of efficiency of services provided . The work will be developed from a quantitative and qualitative research where data will be collected which will show the level of use of social networks in Military Unit under study. At the end of it will be applied a questionnaire with eleven questoções closed in order to identify the strengths that the use of social networks - Twitter - can bring to this institution.