Consultoria de comunicação para empresas emergentes: experimentações no campo da moda

Abstract

This paper proposes to study the viability of working a communication consultancy with companies that are starting their activities, specifically on fashion field, by proposing an experimental project with the brand Catarina Vetuschi. Here, we try to go beyond the planning but also execute the proposed strategies in order to understand the reality, challenges and opportunities of a Public Relations professional as a communication consultancy. With the execution of this experimental project is possible identify this field as an opportunity for the professional of Public Relations.