As narrativas transmidiáticas na cultura participativa do fã: um estudo do canal Nostalgia no Youtube

Abstract

In the present work we seek to understand, from a case study, how the channel Nostalgia of YouTube, created by Felipe Castanhari, and that focuses mainly on the media culture of generation z, appropriates the products of the mass culture To create Their own. In this way the videos of the channel are structured as a transmissive narrative belonging to a participatory culture of the same, for that, we look like this is a Culture of Convergence, from the concepts of Jenkins (2009). (1999) to understand the transition process between a mass culture and a media culture. We made use of the ideas of Primo (2000) in order to better characterize the users of the platform. In order to understand how the contents of the channel are configured, we turn to Lemos (2005) to know more about a remix culture. After all the principles seized, our objectives for the objectives, for this, we classified the videos found until the end of the first semester of 2016 in six categories, and from this point, we selected a video of each category to perform analysis, and this It shows how the different modes used to present the content of the channel, as a culture of convergence, since products created for other media, such as film and television, are delivered in different formats more faithfully, which also fits As a participatory culture of the fan, or having its tangles modified, what fits in the culture remix, another type of content, that on the one hand could evade of these notions, are the videos that demonstrate a capacity of Castanhari like animator, but even in these, Various brands of concepts used in research.