O livro e a sua relação com o rádio na cultura da convergência: um estudo de caso do programa Sala de Redação da Rádio Gaúcha

Abstract

This research aims to investigate the relation between radio and the book in the culture of convergence, for the obtaining and maintenance of new listeners, of the radio program of sports debates Sala de Redação, from Gaúcha radio. In order to implement these objectives, the main concepts of the authors who study the subject are approached; It also seeks to analyze what are the new means of interaction and production of content used by the radio program Sala de Redação; Also, it analyzed if there was a change in the number of listeners of the studied program, in front of the strategies implemented, and finally; sought to identify with the authors of the book what were the strategies and objectives in the choice of the publication and launch of the book. Within this context, the research was carried out by the qualitative aspect, using as a method the case study with the support of a closed questionnaire. The cut of the corpus of analysis is done with the focus on the publication of the book of the radio program Sala de Redação, bringing it closer to the culture of convergence. We considered the thoughts of authors such as Jenkyns (2009), Levy (1998), Anderson (2006), and Chartier (1999). At the end of the day, it was possible to consider that the Sala de Redação program, through its reformulation and publication of the book, gained new means of interaction with the audience, increasing its capacity to reach the public. It was also found that the strategies used to launch the book served to strengthen the relationship between listeners and the program. Also, that the book collaborated for the maintenance and obtaining of new listeners.