Influência digital: análise do canal JoutJout, prazer

Abstract

This monograph is specifically intended for an analysis of the YouTube channel, JoutJout, prazer, created in the year 2014 by Julia, owner of the channel, to lose the fear of criticism. With this, it aims to diagnose if there is and how it gives a digital influence. Based on the theoretical studies of Jenkins (2009); Castells (2001) and Powell, Groves and Dimos (2011) take into account aspects of the internet, the culture of convergence and digital influence. The methodology used for an analysis of the content of the JoutJout channel are interviews were conducted with women, and an online questionnaire was released on how the public qualifies the impact of the talk of youtuber as Digital Influence. The youtuber is known for talking about topics that run away from the stereotype of youtuber woman - make-up, beauty, fashion -, Julia has its channel subjects that are considered socially taboo, such as abusive relationship, feminism, acceptance of the body. Julia treats these guidelines in a clear and objective manner and has a natural dialogue and sometimes coined as funny. The analysis confirms that there is digital influence of youtuber as well as the identification in relation to the issues addressed by him.