#VivaADiferença: a temporada da telenovela malhação na perspectiva de seus receptores no Twitter

Abstract

With this research, it is aimed to analyze the transmediatic reception of the telenovela Malhação Viva a Diferença, 25th season broadcasted by Rede Globo de Televisão. The receivers considered for the data collection were those who produced content about the telenovela on the Twitter platform, during the exhibition period. The telenovela Malhação Viva a Diferença was written by Cao Hamburger and had 222 chapters, with themes that approached sociocultural processes, bringing discussions common to the daily life of the young Brazilians, such as teenage pregnancy, free love, racism, prejudice, homophobia. Other novelty was the fact that the season was starred by five female characters, who composed the plot and lived the majority of the unfolding of the story countering realities that plague the contemporary youth. For the analysis of the reception of the telenovela Malhação Viva a Diferença, tweets were searched, observing the addressed themes, the characters and the hashtag use. As a way of gathering and sorting of the research data, the software NVIVO 12 was used, which brought a bigger dynamic to the result search. With these data, it was possible to outline elements of sociocultural and identity differences, from the appropriations of telenovela by its receivers. As main results, it can be emphasized the fact that the receivers analyzed here manifested identification with various themes present in the telenovela Malhação Viva a Diferença. Articulating the main characters of the telenovela, the shipping of the existing couples and the themes highlighted by those receivers, it is understood that there is an appreciation of the respect to the cultural differences by the receptors of the telenovela.