Comunicação em times de futebol: análise da fanpage do Sport Club Internacional

Abstract

The importance of a communication advisory and a press advisory are increasingly more proven because of its positive results when it’s well structured. In a football club, its importance is huge, always looking for the positive image to the increasing supporters and partners number. Currently, Facebook is becoming something that must be understood and its communication through it is made with quality because of its large reach. I analyze in this paper the strategies that are made for the information updates and interfuse to the club through its fanpage. By this analysis, it was possible to identify some aspects referring to the publications, the acceptance and interaction of the consumer public. The study was accomplished by the referring game search and analysis. The results are referring to the identification of communication strategies through the fanpage and also about consumers interaction.