Planejamento de Relações Públicas com a imprensa nas redes sociais: o caso da UFSM Futsal

Abstract

In this experimental project, we show some functions of the Public Relations area, more specifically an example of communication advisory at Futsal UFSM, team of this University. As a working methodology, qualitative methods were used, such as semi structured interviews and participant observation. For this, we tell all the experiences lived, especially the work in social networks, press office, through realeses created and sent to the press, interviews with coaches and some players of the team. As a theoretical framework, we use the ideas of communication, press office and digital social networks. Post-game interviews, photo captures and video recordings of players' training were also organized. As a result, we understand that the Public Relations area refers to a wide scope of action, considering the new information technologies (ICTs) and the performance in digital social networks.