O perfil dos consumidores de produtos de beleza: pesquisa com questionário on-line

Abstract

This monograph aims to identify the relationship between female consumption of beauty products and income. In addition, we sought to verify the products consumed, identify the social class that consumes the most, and analyze the other factors that influence the purchase and use of beauty products. To this end, a survey was carried out through the inductive method, thus collecting data from two questionnaires applied in an online platform, in this case, Google Forms. In both questionnaires used, a link was created and released by a messaging application and Facebook. It is worth noting that the results obtained show that income influences the purchase of beauty products but does not prevent them from consuming. What varies is the number of products purchased according to income. It was identified that the most consumed products are hair, makeup, and moisturizers. Moreover, it was determined that this sector's most consumerist social class has the most significant purchasing power. However, it was noticed that people with lower income are active consumers, but with restrictions. In addition, it was seen that consumers prioritize quality, although it means paying more expensive for it. Finally, it was observed that there is a change in people's behavior, which aims to optimize your time and get more practicality in everyday life when choosing aesthetic procedures. Therefore, it proves how important it is to analyze the market of beauty products, as it continues to grow even in times of crisis.