Comportamento do consumidor diante da pandemia da Covid-19: uma análise no âmbito do município de Palmeira das Missões

Abstract

In 2020, both Brazilian and global economic sector was affected by Covid-19, which began in Wuhan,China. Because of this fact, it is possible to perceive a change in consumer behavior, since the pandemic environment becomes – more uncertain. Thus, the main objective of the research is to investigate the behavior of consumers in the municipality of Palmeira das Missões-RS,in the face of the covid-19 pandemic. In theoretical terms, we sought to approach definitions relevant to the analysis, such as the concept of consumption, consumer, consumer behavior, approaches from the point of view of the economy and previous studies on the subject. In methodological terms, we started from the application of an online questionnaire, using the survey method, with objective questions measured by the Likert scale. The questionnaire was applied from January 2 to 11, 2021, where 265 inhabitants answered. It was observed that the interviewees' income did not suffer significant changes, even so, their behavior became more conservative, focusing consumption on essential goods and reducing superfluous goods.