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Governança nos conselhos diretores das redes sociais: estudo de caso no forum de entidades empresariais de Santa Maria RS
(Universidade Federal de Santa Maria, 2006-09-10)
The present work of research is motivated by the following question: "Which are the practical ones that the managing advice in the exercise of the governança in the institutions characterize efficient that compose the Fórum ...
Hábito de leitura e compreensão de textos: uma análise a partir da realidade de pós-graduados em administração
(Universidade Federal de Santa Maria, 2006-04-03)
The present research was developed with the purpose of studying the habit and level of reading comprehension that the administrator professional postgraduated in courses of specialization in Administration present, considering ...
Orientação para a aprendizagem, gestão por competências e comprometimento organizacional nas instituições de ensino superior
(Universidade Federal de Santa Maria, 2006-03-14)
Society is in a transitional period between knowledge and industrial areas where the last is one of the most important resources for the nations. So, the major teaching institutions (MTIs) have a prevalent role in the new ...
Estudo comparativo entre as percepções da imagem organizacional nos dois segmentos de público interno de uma instituição de ensino superior privado de Santa Maria
(Universidade Federal de Santa Maria, 2006-09-01)
This work presents a study about the perception of the organizational image from the two segments of the internal public at a Private Higher Education Institution in Santa Maria RS. The model used at the research was the ...
Estratégias de marketing em cooperativas - o caso da CESMA
(Universidade Federal de Santa Maria, 2006-04-03)
Most part of non-profit organizations, like co-operative associations, are not making use of the management science for a better development of their strategies. From a case study, this dissertation presents an analysis ...
Serviços ao cliente como estratégia de relacionamento: um estudo sobre a satisfação e a lealdade do consumidor em uma rede supermercadista
(Universidade Federal de Santa Maria, 2006-09-06)
In the last twenty years there have been an increasing number of companies that chose strategies to establish a relationship with their clients. In consequence, several studies concerning the Relationship Marketing have ...
A competitividade do setor hospitalar de Cruz Alta/RS
(Universidade Federal de Santa Maria, 2006-03-07)
The main objective of the research is to analyze competitive structure of the hospital in
Cruz Alta/RS. For this analysis to be made, the Porter's competitiveness model (1986), with
the five competitive forces, that they ...
Ferramentas administrativas para micro e pequenas empresas
(Universidade Federal de Santa Maria, 2006-01-25)
During the last decades the organizations had faced a competition for markets that little were differentiated, therefore the consumers if they contented with what he was
offered to them. Today the consumers possess more ...
O processo de estratégia em empresas agropecuárias: uma apreciação crítica
(Universidade Federal de Santa Maria, 2006-02-14)
This work presents a Methodology to the Formulation and Implementation of the Strategy Process in Farm Companies, and a critical appreciation of this process in the farm company. By means of this proposition we attempt to ...
A inovação tecnológica em arranjos produtivos locais: a indústria de móveis retilíneos residenciais de Bento Gonçalves (RS)
(Universidade Federal de Santa Maria, 2006-02-13)
The fast changes of the last 20 years, with prominence the ascension of the technologies of information and communication, radically transformed products, processes, uses and people's life. These facts, together with the ...