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Marketing esportivo no futebol: um olhar à luz do paradigma do marketing de relacionamento
(Universidade Federal de Santa Maria, 2006-03-03)
The relationship marketing is re-emerged with a potential for a new view of marketing. In a great part of business areas this approach has been researched, but in the sporting business there is a lack in which refers to ...
Redes empresariais: um estudo comparativo dos fatores sócio-comportamentais e desempenho competitivo em duas redes de empresas do varejo alimentício
(Universidade Federal de Santa Maria, 2006-03-03)
Among the complexity of the current competitive context the nets of companies have been emerged as an alternative for the prosperity of the organizations. The present study presents a comparative study of the relationships ...
Reflexos das experiências emocionais na prendizagem profissional: uma análise em um hospital público
(Universidade Federal de Santa Maria, 2006-07-26)
Emotions can be addressed by questioning human feelings brought up by a given environment, or by certain work situations. Such emotions can be related to aspects from the subjects life history and his/her personality traits, ...
Avaliação não-paramétrica de desempenho do setor bancário brasileiro
(Universidade Federal de Santa Maria, 2006-03-14)
In this work economic and financial performance of the fifty biggest banks in Brazil are evaluated by using Data Envelopment Analysis (DEA) method applied to accounting demonstrations and other relevant data. Relative ...