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Decisões institucionais episódicas e seus reflexos na internacionalização de empresas de mercados emergentes
(Universidade Federal de Santa Maria, 2020-03-05)
The strategic decision-making process can be related to factors based on the industry, the
specific resources of the company, or even use both together, added to the institutional
conditions that the companies are immersed ...
O papel do guanxi na superação da distância psíquica e o impacto na performance exportadora
(Universidade Federal de Santa Maria, 2022-02-24)
With the general objective of analyzing how guanxi can minimize the psychic distance barriers that impact the export performance between Brazil and China. The study was guided by the following specific objectives: To verify ...
Intersecções entre as capacidades de marketing, os tipos estratégicos e o grau de internacionalização de empresas multinacionais brasileiras
(Universidade Federal de Santa Maria, 2021-09-09)
Given the new market dynamics associated with the movement of economic integration between different markets pronounced by globalization, understanding how companies operate strategically in the competitive market becomes ...