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Publicidade autorreferencial do diário gaúcho: encenações do produto midiático e do leitor
(Universidade Federal de Santa Maria, 2010-03-04)
In this work the focus given to the printed newspaper goes beyond the function institutionalized in the social construction of reports and is focused on the notion product media to be "sold" the advertising market. The ...
Estratégias comunicacionais e práticas de WebRP: o processo de legitimação na sociedade midiatizada
(Universidade Federal de Santa Maria, 2009-03-02)
This study aims to classify the different phases of practices of Public Relations in web (WebRP) throughout last fourteen years (1995-2009) that characterize the advent of the commercial Internet in Brazil. Here the ...
Estratégias e lógicas envolvidas na construção da visibilidade institucional em diferentes espaços de interação na internet
(Universidade Federal de Santa Maria, 2008-03-03)
The research has as main purpose to comprehend the logic involved in the institutional visibility construction process in the internet, from two distinct interaction spaces: an institutional portal and an Orkut community. ...
Mobilização social no Facebook: conectando solidariedade e justiça no caso da Boate Kiss
(Universidade Federal de Santa Maria, 2014-05-19)
The research takes into account the penetration of information and communication technologies in all spheres of human activity and the configuration of logic networks as central to contemporary social organization. In this ...
A estratégia publicitária influenciada pelas lógicas de consumo
(Universidade Federal de Santa Maria, 2010-03-05)
The Advertising role on the consumption society promotion has been seen as central and decisive. On the other hand is necessary to question the human consumption behavior that reflect their social, cultural and place ...
O que vem aí: estratégias de divulgação da programação
(Universidade Federal de Santa Maria, 2015-12-15)
In recent years, within the media context, television has faced several interferences, whether by the advance of digital technologies, or by the falling audience ratings, forcing broadcasters to adopt new communication ...
Manifestações caricaturais em jornais: estratégias do discurso visual na imprensa rio-grandina do século XIX
(Universidade Federal de Santa Maria, 2012-01-10)
This research seeks to analyze the graphical composition of manifestations of caricature in
Rio Grande newspapers, from the issue on the strategies used in visual discourse to attract the
reader's attention, guide the ...
Masculinidade em anúncio(s): recepção publicitária e identidade de gênero
(Universidade Federal de Santa Maria, 2012-12-14)
This research proposes a reception study over masculinity representations in Brazilian advertisements transmitted over free-to-air television and its role in distinct class men's gender identity formation. We did align to ...
O líder em Exame: o enquadramento da liderança na mídia de negócios
(Universidade Federal de Santa Maria, 2014-02-28)
A vast and growing literature on studies of framing has emerged in the last decades and the
concept has gained prominence in the field of communication. Recent analyses, however,
have pointed out two principal criticisms ...
Vídeo e imaginário apropriados pelo discurso de telejornais
(Universidade Federal de Santa Maria, 2013-01-15)
La recherche Vidéo et imaginaire aproprié pour le discours de la televisión, la proposition est de comprendre la relation entre le médium vidéo avec des formations imaginaires et comment le discours médiatique s'approprie ...