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Uma genealogia das mulheres no sistema publicitário brasileiro
(Universidade Federal de Santa Maria, 2020-05-29)
This research aims to study gender issues and power relations in the advertising system. For this, we outline the following reseach problem: How do power relations dimensioned in gender roles affect women’s professional ...
Jovens da publicidade: uma cartografia das reconfigurações do perfil profissional
(Universidade Federal de Santa Maria, 2021-03-02)
Tensioned by the transformations of society and the of advertising, we ask ourselves: What are
the paths traced by contemporary youth in the advertising, considering their sensorium? Our initial assumption is to look at ...
Aquilo que é tecido em conjunto: o ensino como unidade complexa do sistema publicitário em transformação
(Universidade Federal de Santa Maria, 2021-05-03)
With this research we intend to follow the diachronic and evolutionary movement of teaching publicity and advertising, understanding how teaching changes (or remains unmodified) over the years, whether it adapts to the ...
Além dos noventa minutos: as representações femininas na campanha “A copa das mulheres” da Rede Globo
(Universidade Federal de Santa Maria, 2021-03-25)
The central theme of the research focuses on the construction of female identities in advertising, with a focus on football-related campaigns. The object of the analysis is Rede Globo's adverti-sing campaign, which ran ...
Uma genealogia da temática LGBTQI+ na publicidade brasileira (1970 – 2019)
(Universidade Federal de Santa Maria, 2020-05-25)
This dissertation has as its research theme the LGBTQIA + representation in advertising,
having as its delimitation the relationship between market and social interests. In a
scenario of reformulations in the advertising ...
Brechó virou moda? As estratégias publicitárias das marcas de moda de segunda mão
(Universidade Federal de Santa Maria, 2023-09-28)
This research focuses on general advertising and thrift stores, more specifically the analysis
of advertising strategies used by thrift stores in southern Brazil. The following research
problem was defined: What are the ...