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Além dos noventa minutos: as representações femininas na campanha “A copa das mulheres” da Rede Globo
(Universidade Federal de Santa Maria, 2021-03-25)
The central theme of the research focuses on the construction of female identities in advertising, with a focus on football-related campaigns. The object of the analysis is Rede Globo's adverti-sing campaign, which ran ...
Que futebol é esse? Uma análise das representações do futebol feminino no site globoesporte.com
(Universidade Federal de Santa Maria, 2018-05-10)
The present work aims to analyze the way in which representations of women 's football take place on globoesporte.com. We worked mainly with authors of Cultural Studies, a social, political and intellectual movement concerned ...