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A marca Usain Bolt: contratos de comunicação de uma Me Brand em midiatização
(Universidade Federal de Santa Maria, 2020-12-14)
The following study seeks to understand the communication contracts used by sprinter Usain Bolt throughout different moments of his career, which aimed to build his brand in a context of mediatization of society. On the ...
As dinâmicas de circulação do acontecimento fechamento do Queermuseu na mídia gaúcha
(Universidade Federal de Santa Maria, 2020-06-01)
This study aims to describe the dynamics of media circulation around the closing event of the Queermuseum in the newsmedia in Rio Grande do Sul. Queermuseu - Cartography of differences in Brazilian art was an art exhibition ...
Práticas terapêutico-religiosas na sociedade midiatizada: o dispositivo do cuidado de si na lei da atração no YouTube
(Universidade Federal de Santa Maria, 2020-02-17)
This research aims to analyze the discourse that builds the therapeutic-religious practices on the Law of Attraction that are broadcast and taught in 22 selected videos from the Gisela Vallin channel on Youtube. The first ...
Aux armes, antivax! Uma análise da estruturação comunicacional do coletivo Lyon Pour La Liberté
(Universidade Federal de Santa Maria, 2023-02-08)
This dissertation investigates the communicational structuring of the French social movement
Lyon Pour la Liberté from what the collective "says" through its communicational actions,
and by what is "said'' of the collective ...
Midiatização na tríplice fronteira BRA-COL-PE: análise semiótica material de um portal local
(Universidade Federal de Santa Maria, 2023-03-10)
Abstract: Generally stigmatized in the international news, addressed in agendas such as deforestation,
indigenous genocide and the voracious appropriation of their wealth, news coverage from a local
perspective in Amazonian ...
Midiatização, circulação e jornalismo regional: uma análise dos fluxos comunicacionais e das práticas de atores sociais
(Universidade Federal de Santa Maria, 2023-02-07)
This study deals with the transformations of journalistic practices in cities that compose
the Intermediate Geographic Region of Santa Maria, in the center of Rio Grande do
Sul. It consists of mapping the towns and the ...
“Se segura que ainda falta muito mais”: o discurso em torno dos 100 primeiros dias e do primeiro ano do governo Bolsonaro em Isso a Globo não mostra
(Universidade Federal de Santa Maria, 2022-02-04)
In the context of society in mediatization, marked by the processes of circulation, several
discourses emerge and circulate on different digital platforms, making the mapping of their
brands a necessary movement for the ...
Devorando a história: midiatização, circulação e estratégias discursivas no canal Comer História
(Universidade Federal de Santa Maria, 2024-03-25)
This work aims to analyze the meanings woven by the discursive strategies produced around the "Comer História" channel. For this purpose, an initial investigation was conducted on Google Trends to understand the actions ...