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Brasileirinhos: análise da representação midiática de jogadores de futebol
(Universidade Federal de Santa Maria, 2015-01-13)
This work is about how the media build the identity of football players. We observed how the TV show Esporte Espetacular in the series videos Brasileirinhos depicts elements of the Brazilian national identity. The main ...
Além dos noventa minutos: as representações femininas na campanha “A copa das mulheres” da Rede Globo
(Universidade Federal de Santa Maria, 2021-03-25)
The central theme of the research focuses on the construction of female identities in advertising, with a focus on football-related campaigns. The object of the analysis is Rede Globo's adverti-sing campaign, which ran ...