Tensões morais de um Brasil digital: uma análise das tentativas de regulação das telenovelas brasileiras no YouTube

Abstract

This article seeks to understand how attempts to regulate brazilian telenovelas on the YouTube platform are made. An effort was made to understand how an old phenomenon - the attempts to regulate telenovelas - is restructured from the transformations resulting from the greater use of information technologies and a new configuration of the Internet. This in conjunction with the formation of a new right that has as its central characteristics the antipetismo, moral conservatism and neoliberal agendas. Based on the understanding that the Internet is a living archive being constantly fed by billions of users, YouTube videos were taken as audiovisual files that make up the research corpus. Six videos of right-handed digital communicators chosen according to the research clipping were analyzed. The predominance of a moralizing perspective on the part of digital communicators in relation to the content of Brazilian telenovelas was noted, highlighting scenes that represent cultural changes related to the recognition of sexual and gender rights guidelines. However, this moralistic view of public debate is not limited to issues related to gender policies; there is a moralistic tendency to analyze and interpret the political sphere, reducing structural and collective issues to individual agendas.