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Poética e imaginário em vídeos digitais
(Universidade Federal de Santa Maria, 2017-01-12)
La thèse de doctorat intitulé Poétique et Imaginaire dans vidéos numériques cherche à comprendre le milieu de la vidéo numérique comme un agent capable d'étendre les capacités de son assujettissement à former à travers la ...
Olhares possíveis: comunicação e turismo em complexos urbanos transfronteiriços
(Universidade Federal de Santa Maria, 2018-03-23)
The construction of this thesis considers the existence of a structure of complementarity of the tourism in the Cross-border Urban Complex of the triple frontier that separates Brazil, Argentina and Paraguay. Therefore, ...
Participação política na timeline: o Facebook como arena pública para sugestões legislativas apresentadas no e-cidadania
(Universidade Federal de Santa Maria, 2018-09-24)
The research has the theme of internet and political participation from the context: online social networks as an informal arena for discussions of SUGs (Legislative Suggestions) presented in e-Citizenship, portal of the ...
Apropriação do conto maravilhoso pela telenovela brasileira: configuração e estratégias
(Universidade Federal de Santa Maria, 2018-05-15)
The research proposal of this study is to analyze Brazilian television production and its appropriations, delimiting the scope of our study field to the national network TV Globo and the telenovela (Brazilian soap opera) ...
No ritmo do Passinho: deslocamentos midiáticos e estetização cotidiana do grupo Dream Team do Passinho
(Universidade Federal de Santa Maria, 2017-09-27)
The present study aims to understand the media movements and the negotiations carried out by the Dream Team group of Passinho - main representation of the cultural identity movement Passinho - to maintain the visibility ...
A visibilidade da UFSM no facebook: (inter)relações entre universidade, jornais e usuários-mídia.
(Universidade Federal de Santa Maria, 2017-03-21)
The research studies visibility on digital social media, especially the Federal University of Santa Maria (UFSM) visibility on the Facebook social network website. We highlight the context of mediatization (HJARVARD, 2014; ...
Os dispositivos de vigilância em sites de redes sociais digitais como estratégia de comunicação organizacional: análise da ambiência da Universidade de Santa Cruz do Sul no site de rede social facebook
(Universidade Federal de Santa Maria, 2017-03-23)
The proposal of this research is to comprehend how the University of Santa Cruz do Sul uses the surveillance devices of the mediated interactions through the digital social network website Facebook as surveillance exercise ...
As estratégias discursivas e mercadológicas da Folha de S. Paulo na captação do público leitor
(Universidade Federal de Santa Maria, 2016-12-21)
Media coverage brings up a new attitude from readers concerning journalistic production. The newspaper is conditioned to proposing new communication contracts with ways to prospect readers in order to keep in touch with ...
Narrativa jornalística e memória institucional: a Universidade de Santa Maria no jornal A Razão
(Universidade Federal de Santa Maria, 2018-06-22)
The proposal of this research has as its theme the relation of the journalistic narrative and the
institutional memory delimited empirically to the study of the journalistic narratives on the
University of Santa Maria ...
Portais institucionais na web: análise de anúncios publicitários no ecossistema midiático
(Universidade Federal de Santa Maria, 2016-11-25)
This thesis is part of the Media and Communicative Strategies research line of the UFSM Graduate Program in Communication. The research problem can be summarized by the following question: how the media ecology observed ...