Comunicação pública e divulgação científica nas universidades: uma análise do processo de conexão em rede da UFSM

Abstract

The general objective of this study is to analyze the networking process of the Federal University of Santa Maria, based on the concepts of Public Communication and Scientific Dissemination in order to present the communication network, understand the relationship flow between it and identify the agents involved. This work is important for the Public Relations area a contributes to the understanding and presentation of the institution's network and to think about improving the relationship between the agents involved with their stakeholders. The methodology starts from an exploratory research with documentary research technique, starting from a bibliographical survey of the concepts of Public Communication, Scientific Dissemination and Communication Networks, besides presenting, in general, examples that stimulate the understanding of science, technology and innovation produced in the literature. institution. The reflexive basis of this research is divided into three chapters, the first is about the conceptualization of Public Communication in public universities, for this we use the authors Jorge Duarte and Elizabeth Pazito Brandão as reference, in order to understand how the critical reflection of this concept will serve to analyze the network process of the Federal University of Santa Maria and its relations. In the second chapter, it is about the conceptualization of Scientific Dissemination and Scientific Communication of the author Wilson da Costa Bueno, besides the presentation of the micro loci present at UFSM, which will serve as a basis for the analysis of the institution's network process. In the third theoretical chapter, it is about the conceptualization of Communication Networks, in order to understand which network typology we will approach and represent in this work. For this, we use the concept of Maria Helena Weber (2017). In chapter four, it will be about analyzing the UFSM Networking process, with the purpose of representing and presenting the network, understanding the relationship flow or not between it, thinking about improving the relationship between it. Finally, we present the main results and referrals for further investigations.