Proposta de planejamento estratégico para uma empresa de serviços de tratamento estético

Abstract

This study presents a strategic planning model proposed for aesthetic treatment service company, located in Santa Maria - RS. It aims to develop a mission and vision for the future of the organization and analyze the internal and external environment for the development of the strategic issues to the formalization of strategic planning. Accessed information from external and internal environments, were obtained the necessary subsidies to business definition and knowledge of the company's mission. Accessed information from external and internal environments, were obtained the necessary subsidies to business definition and knowledge of the company's mission. Thus, strategies were drawn to guide the pursuit of strategic objectives, thus resulting in a series of actions intended to generate expected results for optimization activities. Finally, with this data it was drawn up a strategic planning model. Finally, with this data it was drawn up a strategic planning model with the main expected results achieved, as the salon got a guidance how to capture and retain customers and also how to deal with the innovations that come to market.