Representatividade econômica dos investimentos sociais e ambientais: um estudo de caso

Abstract

Corporate social responsibility is no longer an option to become a matter of survival strategy for companies. That is the reality of the company under study now to invest in social responsibility since 1997. The objective of this study was to analyze the representativeness of the social and environmental investments to the economic and financial results of the Mediatrix Express. The company Mediatrix Express Ltda. was chosen for its tradition of investing in projects and environmental initiatives. Thus, we analyzed the Social Reports containing information on social investments, internal, external and environmental period 2005-2009. For this work, we used the so-called descriptive research, qualitative and quantitative and documentary, transforming data into information provided by the company, by adapting the model proposed by IBASE Social and analysis of social indicators, internal, external and environment with the net revenue, operating income, the Gross Payroll and Net Income. The results show that the External Social Indicators have greater representation to Social Bookmarks before the internal Revenue and Net Income for the year. The Environmental Indicators do not show up significantly compared to the economic and financial results being lower than other investments.