A representação da mulher negra: uma análise da (in)visibilidade das influencers no YouTube

Abstract

This project aims to understand if the black influencers Ana Paula Xongani, Gabi Oliveira, Luci Gonçalves, Náthaly Neri, the Papo de Preta channel, Patrícia Ramos and Xan Ravelli, have relevance and if they achieve visibility through their representation on the YouTube platform. We seek to analyze the representation and visibility of youtubers, intending to: a) identify how representations of black influencers are given; b) check visibility and point out key metrics, such as reach in views, subscribers, likes and comments; c) highlight the importance of black women in the media with regard to identity processes. The research investigation is based on the theoretical contribution of Cultural Studies, with contributions from Escosteguy (2001), Maria Cevasco (2003), Stuart Hall (2006), Williams (2003) and Woodward (2000). Data analysis of the engagement of black influencers will be carried out through netnography. With the investigation of metrics, which is very uneven among influencers, it is perceived that reach is still a problem for black women, it is possible to have visibility on YouTube but reach is not expressive.