O dispositivo de mediação no Factors 7.0: experimentações em ambiente digital

Abstract

The present research is established from the History, Theory and Criticism of Art field in order to research curatorship, expography and mediation. The object of study is the mediation under digital environment for the Art, Science and Technology Festival (FACTORS), in its seventh edition. The general aim is to produce a cartography concerning the course of action from the mediator staff of FACTORS 7.0 as well as reflecting upon how these experiences have converged into making a mediation device for the event. It aims, more precisely, to discuss and analyse the development of what has been produced to mediate art pieces from the festival that took place in 2020 on both Instagram and Facebook digital platforms, while contributing with the online mediation strategies from the occasion using devices. It establishes the idea of Contemporaneity in Agamben (2009), of Contemporary Art in Archer (2001), Cauquelin (2005) and Smith (2013). It is inspired, initially, by the Rizome shape of Deleuze and Guattari (1995) in order to map ways of audience communication strategies at FACTORS. Curatorship is referenced through Alves (2010), Tejo (2010) as well as Bieguelman and Santos (2022); regarding mediation approaches, Grinspum (2014) Marandino (2008) in addition to Pinto e Gouvêa (2014) are considered; for the digital standpoint as well as for subject cognition, the contributions of Couchot (2003) are observed. The concept of device is worked under the views of Agamben (2009) and Deleuze (1997), broadening the discussion beyond the technological field. The experimental character of technological agency for communicating with the audience in virtual exhibition spaces is highlighted. Furthermore, mediation as a device is approached as a critical parameter concerning communicational structures in Art, Science and Technology events.