Comunicação Pública e Sustentabilidade: A prática da Agenda 2030 na Universidade Federal de Santa Maria

Abstract

This course completion work presents the results of a study of Agenda 2030 practices at the Federal University of Santa Maria. The study aimed to understand how the 2030 Agenda is a practice that seeks to encourage and develop sustainability in public communication. The theoretical perspective that supported the content were authors such as Jorge Duarte (2009), Elizabeth Brandão (2007) and Heloiza Matos (2009) in the concept of public communication, and Leonardo Boff (1999), John Elkington (1990) and Jay Westerveld (1986 ) guided us in the concepts of sustainability, through bibliographical research the main concepts of this work were defined. For analysis, a matrix with the 5Ps of Sustainability was developed (Seger, 2023). Materials were collected on Instagram and the official website of the Pro-Rectory of Extension at UFSM, the sector responsible for articulating and promoting the 2030 Agenda at the Federal University of Santa Maria. The 2030 Agenda includes 17 Sustainable Development Goals that seek to promote a dignified life and establish goals to eradicate social inequalities at the global level. It is important to understand the practice of public relations as an important means to combat and promote debates about the environmental issue. Supporting these debates in communicational, political and economic perspectives. Materials were collected on instagram and the official website of the Pro-Rectory of Extension, from 06/01/2022 to 06/01/2023, through the analysis of the collected materials we can conclude that UFSM's communication in relation to the 2030 Agenda needs more strategy and planning, as it was possible to notice the lack of frequent content on social networks, in addition to educational content about the term. It was also possible to map which are the most worked SDGs in UFSM extension actions, the three Sustainable Development Goals-SDGs that have most active actions are: Quality education; Health and wellness; Partnerships. The three least worked SDGs are: Global climate change; Life in the water; Poverty eradication. We conclude that UFSM has many extension actions to develop the 2030 Agenda, but that these actions need to be better publicized, in order to provoke society about this practice.