Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leitura

Abstract

The currently research embrace the strategies of Sharing Reading on Internet, through na exploratory maping of TikTok. The Netnography metodology by Hine (2015) and Kozinets (2014), was used to comprehend de working of the plataforma and the estruture of Booktoker’s community. Taking in to consideration that technologies has been providing new ways of build personal relationships as well as changes in what is understood as a reader and in the practices related to literature. The general objective of this research is to explore the circulation of literary content and sociability in the Booktok community. The specific objectives are: a) To map the TikTok social network in order to understand the configuration of the Booktok community. b) To analyze the main content circulating in the literary profiles on TikTok; c) To understand the role of the appropriation of social networks as a way of participating, involving and sparking debates about literature in the online environment and the impact of disseminating literary diversity, as well as reflecting constructions of meanings about reading through the rationalities of consumption. Finally, by means of this work, reflect about the simbolic contructions trough consumption rationalities In order to provide a theoretical basis for the discussions on the theme proposed for the work, authors were chosen who could dialog between different strands such as: Internet, Convergence Culture, Shared Reading, Consumption and Readers. These include researchers such as Canclini (1997, 1992, 2008, 2014, 2017, 2021), Chartier (2011), Thompson (2021), among others. Among the results obtained are the presence of a community guided by its consumer relations, highlighting the devout participants, who develop content aimed at broadening debates and knowledge related to literary consumption, using trends, reviews, memes, etc. The categories developed to analyze and respond to the proposed objectives emphasized the content circulated in the community to promote debates focused on racial issues, gender, etc., and the symbolic aspects shared among its booktok members, indicating a strong emphasis on sociopolitical and symbolic aesthetic consumption rationalities