De escravas a empregadas domésticas: análise dos processos de polissemia e paráfrase em anúncios no facebook

Abstract

The present paper has the objective of analyzing job opportunities advertisements on Facebook for housemaids, comparing them to advertisements from newspapers of 19th century, with the intention to verify if the meaning of the word “slave” is still present on 21st century. The general objective was to verify through paraphrase and polysemy process (ORLANDI, 2015), if there is reproduction/repetition or change/transformation in the meaning of the word “slaves” on advertisements of 21st century. On the methodology, was necessary search for rent of salves advertisements in newspapers from the years (1862 to 1869), as well as selecting housemaids job opportunities advertisements on the Facebook page “Vagas Arrombadas”. To support it we used the dictionary of Portuguese language by Figueiredo (1899), contemporary dictionary of Aulete (1964) an the Priberam, from the virtual vehicle of communication, (2008). To reach the results, it was necessary to trace a way by the meanings by the end of the 19th century, half of the 20th century and the beginning of the 21st century, in the posted dictionaries at those times. Therefore, the results refer to the predominance of the concept of polysemy, that is, a new meaning from what was already said, in only one point of the comparison, a paraphrase movement was noticed, once the 21st century advertisement differ from the 19th century ones. Lastly, we understand that the meanings of slave still echoes on the designation of housemaids, but bringing the new, a new meaning, through the history and memory.