Ética e tecnologia em RP: uma análise das produções acadêmicas

Abstract

This work's theme is to investigate, debate and analyze academic productions, course offerings and bibliographies in Public Relations, regarding ethics and technoculture, understanding that there is a lag in the material and discussion about these terms in the area. The general objective of this work is to reflect on ethical issues and technoculture within the scope of scientific production in the area of public relations. The study has an exploratory nature, both by analyzing publications on the main portals and by analyzing the public universities and Public Relations courses they offer. In order to make the research viable, a qualitative approach was adopted and bibliographic research and documentary research techniques were used. Publications on portals constitute the initial contribution of theoretical analysis. As guidance and guidance for the research, the bibliographic research methodology is adopted, as suggested by STUMPF (2010). Among the results obtained, it was understood that ethics, together with technoculture, encounters moral obstacles in its perpetuation, publication and teaching. As final considerations, it was possible to reflect on the constant need to encourage discussions about ethics in technoculture, focused on the area of PR, since there is a lag, as no satisfactory results were found in the searches of the databases researched with the initial keywords, but it was possible to find a new field of study that possibly meets this academic need.